Sands Regency On line casino in Downtown Reno Renamed J Resort


Posted on: March 8, 2023, 09:11h. 

Final up to date on: March 8, 2023, 09:38h.

The Sands Regency on line casino lodge in downtown Reno is now often known as J Resort. The property’s rebranding comes almost six years after Jacobs Leisure acquired the then-deteriorating resort for simply $30 million.

Sands Regency Reno casino J Resort Jacobs Entertainment
The J Resort in Reno, previously the Sands Regency, is completed with part one in every of its resort and downtown Reno makeover. Jacobs Leisure has massive plans for “The Greatest Little Metropolis within the World.” (Picture: KRNV)

Jeffrey Jacobs, the namesake of the gaming and hospitality agency based mostly in Golden, Colo., introduced an intensive growth of the realm surrounding Sands Regency quickly after his Jacobs Leisure acquired the on line casino in July 2017. Two years later, Jacobs revealed a greater than $1 billion blueprint to develop a mixed-use corridor called the Reno Neon Line District.

The residential and leisure district is to run roughly from Keystone Ave. between W. third and 4th streets east to West St. The progress of the downtown overhaul has been tremendously impeded by the COVID-19 pandemic and subsequent financial issues.

Regardless of the Reno Neon Line undertaking interruption, Jacobs Leisure has upheld its pledge to renovate the Sands right into a first-class on line casino vacation spot.

Throughout a rebranding announcement ceremony on the on line casino on Tuesday, Jacobs introduced that the Sands is now formally often known as J Resort. The information wasn’t precisely stunning, as hypothesis concerning the brand new title has been circulating since a “J” letter went up just lately on the outside of the lodge.

“After 5 years of land assemblage, design, and development we’re happy as we speak to announce J Resort, Jacobs Leisure’s flagship property and Nevada’s first artwork and entertainment-themed resort property,” Jacobs stated, as reported by the Reno Gazette-Journal.

First Part Full

Jacobs revealed Tuesday that solely the primary of his firm’s anticipated three growth phases in Reno is prepared. The preliminary overhaul included renovating J Resort’s 750 guestrooms, reworking the on line casino flooring with new slots and desk video games, and including greater than 1,000 floor parking areas.

J Resort additionally now options two new eating places — Hannah’s Desk and J Paul’s Italian Steakhouse — and a nightclub known as the Afterglow Lounge. An exterior digital wall spanning 65 toes may also show digital artwork curated from artists world wide.

The preliminary overhaul, Jacobs Leisure officers stated, price about $300 million. The price range for the second part is $100 million and is to incorporate an growth of the gaming flooring, a rooftop swimming pool and spa, a sportsbook, and Asian-focused eateries.

A 3rd and last growth part is to incorporate a brand new lodge tower with 1,200 guestrooms, 100,000 sq. toes of conference area, and a dinner theater able to accommodating 400 company. No price range was offered for the third part.

Lights Go Down on Neon District

Jacobs has confronted a lot criticism domestically for purchasing up and demolishing price range motels and low-income housing items that surrounded his on line casino to make method for his Reno Neon Line District. Jacobs stated the blighted buildings have been deterring investments within the downtown space.

The present economic system, he provides, has stalled the progress of the Neon Line. However the firm is unapologetic for evicting residents from their former digs.

Jonathan Boulware, the regional vp for Jacobs Leisure, stated these tenants have been residing “in probably the most horrific circumstances.” Officers with the on line casino firm stated they helped these displaced discover new, superior housing. The agency stated about 95% of these displaced discovered new houses with help from the on line casino operator.

If that’s the definition of displacement, you then’re rattling proper we’ll be displacing individuals all evening lengthy,” stated Boulware. “We deal with individuals.”

Jacobs Leisure is willing to work with the City of Reno to develop a few of its now-vacant parcels of land after it demolished the previous seedy motels. However Jacobs has little curiosity in bankrolling the housing tasks himself.